Madeline Hall is the Content Production and Specialist Facilities Lead for the Market Hall. Building on her past work as the Project Manager for the spectacular annual light festival Illuminate, a four-day showcase of stunning projection mapping and light art installations from emerging and established artists attended by 50,000 people in 2019, Madeline works to further creative applications of innovative technologies that deliver positive social impact. Madeline plays a central role in the organisation’s work engaging new audiences with immersive technologies and managing the state-of-the-art specialist facilities at the Market Hall to support research and innovation and driving the organisation’s production of immersive experiences.