For the 2nd year in a row, Xbox Kinect chose Vortex Immersion Media
to deliver an immersive and interactive dome experience for their Play60 partnership with the NFL during Super Bowl XLVII in New Orleans, LA.
The Vortex team erected 50' and 24' geodesic domes that they then projection mapped both inside and out.
Inside the dome, Vortex pioneered and developed a Kinect interactive fulldome application that allowed guests to play the Kinect directly onto the dome's interior.
Outside the dome, the team mapped 360 degree video that featured Xbox, Kinect, Play60, Super Bowl, and New Orleans branded animated elements to the dome.
Guests were amazed by the experience and there were lines around the dome for the duration of the activation. Check out the video below to get the atmosphere!